Retail Packaging Design
This packaging was for a new high-end LED light kit for photography studios. This particular packaging was a sleeve that would slide over the shipping carton instead of a full enclosed box. This allows for easier preparation when manufacturing and packing, and also was a significant savings in printing costs. I shot all photos for this packaging, and special emphasis was placed on simplicity, and cleanliness of the design to ensure it as retail-friendly as possible. Nice packaging = higher perceived value in most consumers minds. To my knowledge, this kit has been selling very well all over the country. I like to think some of that has to do with my packaging
There is nothing more satisfying than seeing an entire pallet of products with packaging you designed, on it’s way to retail shelves all over the country.